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P.ROFILE



A daughter for life.
A sister since 20yrs ago.
A girlfriend of 3 yrs.
A friend to many.
An employee to my dad.
A student on friday.
And multi-tasking is not my forte.



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Angie Goh

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Interior Photoshoot
Tuesday, June 22, 2010 | 12:50 AM

Working alongside with my father for more than half a year now, it was always our plan to further build our business presence, especially in the www region. After much discussion with the clients and photographer, we are finally moving forward with the photo-shoot project! 

(Picture Credit: Tiachuchu)

In our industry of furniture fabrication or many called it furniture contractor, there are a lot of players. But non really stands out from the crowd. Perhaps because the industry goes way back, people running the businesses are most likely the second or third generation now. They still rely heavily on traditional print advertisement (newspaper mainly) and by word of mouth. 

We are very different from Interior Designer (which also have tons of them in the market). We do not mainly offer suggestion on what to do with your home spare like what ID do. However, we can build the things your ID suggest you to do. ID is like the agent, they draw they design then with your approval, they pass the drawings to the contractor (US) to do it. In return they earn a profit margin from it. Which totally can be saved if home owners (YOU) have idea of what they want. 

(Picture Credit: website)

Given the readily available reference we have from the magazine stands, we are seeing a increasing trend of home owner skipping the ID and coming straight to us. Having said that, there is still a great pool of customers we can reach out to once we open up more marketing channels. 

OH! Aside for furniture fabrication, we also do full home renovation too :) Interested in a no-obligation-to-sign quotation, do drop an email to angie@easternfr.com.sg with your floor plan and enquires. 

I am nervous and at the same time looking forward to start the shoot. Reminder to self: go do some shopping for decoration items tomorrow. And look out for a good camera to invest so I can continue to take future project for reference. :)

xoxo. 

PS: I am fully aware that my experiences in online and offline advertising is not a pure coincidental. God must have planned all these for me. PTL. 

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